CASE STUDY #1
GENERATED 26,122 PURCHASES
WHILE ACHIEVING A
2.58 X RETURN
ON ADVERTISING SPEND
Performance Highlights
Amount Spent
$576,028.32
Total spent
Total Purchases
10,346
Total
Purchase ROAS
2.40x
Average
| Date ↓ | Amount Spent | Purchases | Purchase ROAS |
|---|---|---|---|
| Feb 27, 2026, 12:00 PM | $107,209.73 | 2,092 | 2.68x |
| Feb 18, 2026, 10:00 AM | $75,008.44 | 1,446 | 2.52x |
| Feb 18, 2026, 10:00 AM | $66,674.76 | 1,283 | 2.61x |
| Mar 1, 2026, 12:00 PM | $40,084.82 | 846 | 2.74x |
| Feb 18, 2026, 10:00 AM | $36,564.35 | 673 | 2.37x |
| Mar 18, 2026, 6:00 AM | $16,813.28 | 367 | 2.79x |
| Total | $576,028.32 | 10,346 | 2.40x Average |
From Misaligned Funnel
to Scalable System.
PROBLEM
▶ Every ad funneled into the same landing page.
▶ 12K+ add-to-carts collapsed into just 385 purchases.
▶ Creative and landing page messaging working against each other.
ACTION
▶ Built 3 avatar-specific landing pages.
▶ Created 2 Facebook pages for stronger positioning.
▶ Matched each creative cluster to the right landing page.
RESULTS
$0.0M
TOTAL AD SPEND
0.0K
TOTAL PURCHASES
0.00x
ROAS
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