CASE STUDY #3
4X BRAND GROWTH
IN JUST 4 MONTHS —
WITH A CREATIVE SYSTEM
STRONG ENOUGH TO
LAUNCH A 2nd PRODUCT
Performance Highlights
Timeline
4 Months
Growth period
New Product
Launched
Expansion outcome
Growth
4x
Brand growth
Formats
Multi
Market
High-CPM
Industry
Supplements
From Fighting Giant Brands
to 4x Growth in 4 Months.
PROBLEM
▶ Competing against giant supplement brands with a fraction of their budget.
▶ High CPMs kept climbing while creative direction stayed unclear.
▶ Winning ads were scaled without knowing why they worked.
ACTION
▶ Researched Reddit, community forums, Amazon reviews, and customer comments.
▶ Deconstructed winning ads using 19 creative beats to isolate hooks, pain points, and angles.
▶ Assigned competitor swipes, built avatar-specific pages, and iterated from proven creative DNA.
RESULTS
0months
TIMELINE
Launched
NEW PRODUCT
0x
BRAND GROWTH
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