Creative Strategist for eCommerce Brands

Your Next Agency Is One Person.

I bring creative strategy, performance data, AI, and team training together into one engagement. Everything an agency promises - without the overhead, the retainer bloat, or starting from scratch every quarter.

THE RESULTS

Creative Systems.

Measured In Growth.

Case Study 01 · Ecommerce

0.00×

Return on Ad Spend

The ads were getting attention, but the creative, audience, and funnel weren’t working together. I aligned the creative with clearer customer segments and built a structured testing and feedback loop around performance.

$0.0M Total Ad Spend 0 Purchases 0.00% Click-Through Rate

Case Study 02 · Health & Wellness

0.00×

Return on Ad Spend

The audience had seen the same hooks, claims, and angles over and over. I used deeper customer research to find fresh angles, then turned every creative into a structured test that built on results.

$0K Total Ad Spend 0 Purchases 0.00% Click-Through Rate 0M+ Impressions

Case Study 03 · Supplements

0×

Growth

The brand was competing in a high-cost market without a clear system for identifying winning creative. I used customer and competitor research to build a structured testing and iteration process around proven angles.

0months Timeline Multi Formats New Product launched

THE REAL PROBLEM

You have the team.

You have the data.

But you’re still connecting the dots.

01

Your editor needs direction.

Every batch starts with: “What should we make next?”

02

Your copywriter needs another angle.

Instead of building on proven ideas, the team searches for something new.

03

Your media buyer knows what’s working.

You see the numbers—but they don’t tell your team what to create next.

04

You’re still connecting the dots.

And deciding what everyone should do next.

Your team isn't the problem.

They need a system that turns every result into a smarter next move.

THE SOLUTION

Six Capabilities.

One Integrated System.

I implement an interconnected system where your data, your AI, your team, and your strategy reinforce each other.

01

Data-Driven Creative Strategy

I turn Meta performance into a clear creative next move.

02

AI Creative Memory

I keep every winner, failed angle, and lesson working for you.

03

AI Creative Production

I expand output with realistic, performance-led AI content.

04

Team Training

I train your editors, designers, scriptwriters, and ads team to execute — not just hand them briefs.

05

Systems & Operations

I build workflows and SOPs that preserve your brand's creative DNA.

06

Research & Concepts

I turn customer insight into executable ideas you can build and test with purpose.

THE PROCESS

One loop. Every week.

Always Improving.

I utilize each result to make the next creative decision smarter.

01

Research

Find what customers care about

02

Create

Turn insight into angles

03

Test

Start with a hypothesis

04

Learn

Turn data into decisions

05

Scale

Build on what works

06

Repeat

Feed the next cycle

01

Research

Find what customers care about

02

Create

Turn insight into angles

03

Test

Start with a hypothesis

04

Learn

Turn data into decisions

05

Scale

Build on what works

06

Repeat

Feed the next cycle

How I Run the Creative Process

01

Monthly Planning

A full creative plan for the month. Research, concepts, execution, testing, and scaling all connected.

02

Weekly Creative Loop

Every week: review results, do new research, build new concepts, make decisions, apply to the next cycle.

03

Creative Scaling Levels

A step-by-step path from testing hooks to scaling new desires. Proven creative DNA saved at every level.

04

Funnel Auditing

I find the problems in your funnel that are hurting your creative performance.

01

Research

Find what customers care about

02

Create

Turn insight into angles

03

Test

Start with a hypothesis

04

Learn

Turn data into decisions

05

Scale

Build on what works

06

Repeat

Feed the next cycle

Mohammad Usman

• Creative strategy

• Performance systems

• AI amplification

WHY WORK WITH ME

Not Another Brief-hander.

A System Builder.

Mohammad Usman

• Creative strategy

• Performance systems

• AI amplification

Most strategists stop at the brief. I stay involved from strategy through execution, analysis, and scaling—working with the team you already have.

  • I connect your customers, creative, performance data, funnel, and the team.

  • I give your editors, designers, and writers a clear direction and the why's.

  • I use AI to preserve winning ideas, so your team keeps building on what works.

Brands I Work With

From 5-Figure Startups

to 8-Figure Scale.

I work with eCommerce brands at every stage. Different sizes. Different niches. Same system — adapted to where you are right now.

01

Research

Find what customers care about

02

Create

Turn insight into angles

03

Test

Start with a hypothesis

04

Learn

Turn data into decisions

05

Scale

Build on what works

06

Repeat

Feed the next cycle

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Your Brand Gets Its Own

AI-Powered Creative Team

This is NOT a chatbot.

It’s a creative system that learns and remembers your brand, your winning angles, failed concepts, audience insights, and creative DNA.

  • Complete Brand Memory:

    Need to know where things stand? The AI team pulls up the full picture in seconds. Where you are. What’s working. What to do next.

  • Proven Frameworks:

    Built using principles from Eugene Schwartz, David Ogilvy, John E. Kennedy, Claude Hopkins, Gary Halbert, and Joe Sugarman.

  • Niche-Specific Playbooks:

    Informed by real experience across supplements, skincare, wellness, home and garden, and more.

LIMITED AVAILABILITY

Free 30-Minute

Creative System Consultation

One conversation to find what’s working, what’s missing, and the clearest next move.

01

Your Creative System

Where your research, production, testing, or feedback loop may be breaking down.

02

Your Ads & Performance

What your current results say about the creative you should make next.

03

Your Team & Workflow

Where your team needs clearer direction, better systems, or stronger execution support.

04

Actionable next steps

Walk away knowing exactly what to prioritize and how to fix it, whether you hire me or not.

No pitch. No pressure. Just a useful conversation about your creative.

Ready to build a better creative system?

Stop Guessing What

to Create Next.

Let’s look at what’s working, what’s missing, and where your creative system can improve.

Copyrights 2026 | Creative Strategy · Data · AI · Systems